Our Story


Natalia's Beading creates unique, handcrafted jewelry out of small crystallised beads. We transform beading into wearable art. It can take up to several months to make each piece of jewelry, and we use only the best quality Japanese beads. Our jewelry has been shown at exhibitions around the world, and is made completely by our very own Natalia Ruth. She started the business a few years ago and has already created a name for herself. We guarantee quality and seek to ensure that you have the best shopping experience with us!

Who We Are

Natalia Ruth, Founder

Natalia personally designs and handcrafts each piece of jewelry. She has many years of beading experience, and she puts her heart into every piece she makes. Having participated in many prestigious international exhibitions such as the Sieraad Art Fair, she has made a name for herself in the jewelry sector.

Chingis Ruth, Concept Artist & Photographer

Chingis has extensive experience in concept art and design. He creates and edits all photographs for Natalia's Beading with great attention to detail.

Katarina Ruth, Operations & Marketing

Katarina has a background in business management and programming. She runs the website, as well as all inventory, promotion and sales.